Time: 18:00
Room: Streamed online only
What gives stories their extraordinary power, and how can that power be used responsibly?
In this wide-ranging and provocative session, internationally renowned narrative expert John Yorke explores how story structure operates far beyond film and television, shaping politics, religion, culture, and belief itself. Drawing from his latest work Trip to the Moon, John examines why certain narratives ignite imaginations, mobilize societies, and endure across time and cultures.
Moving effortlessly from blockbuster cinema to classical poetry, from state propaganda to conspiracy theory, Yorke reveals the underlying principles that unite all storytelling, and how those principles can be harnessed to create meaningful, life-changing work. At a moment when the world feels increasingly destabilized by manipulative narratives, this session offers both a masterclass in craft and a vital guide to understanding story’s darker potentials.
Essential viewing for filmmakers, writers, and anyone interested in how narrative doesn’t just reflect the world, but actively remakes it.
Speakers In This Session


John Yorke // Consultant, Course Director (Into The Story), Narrative Expert
Discover the UK’s leading story expert, John Yorke, creator of Into the Woods and mentor to Emmy and BAFTA winners. Gain valuable insights into great storytelling.

